Generation Y = Why?
Communicating with Generation Y = Why?
Generation Y or the millennials were born in the 80’s to early 90’s. They are known to be particularly tech savvy. Happiest when communicating on electronic devices they love texts, snap chats and emails. They crave attention. Whether it’s “likes” on their posts, immediate responses to messages or constant feedback if you want to make a millennial work, give praise and recognition and along with their job hopping characteristics and never bore them with repetition!
The recruiters challenge is how to engage with this intelligent, enthusiastic audience. They are flooded with advice and opinions given to them on the great World Wide Web and this creates a cautious often negative approach to recruiters.
For instance, a candidate emails their CV in. You call them to arrange for them to come in for a interview and registration. No reply. Moments later you receive an email responding to the voicemail asking why you need to meet with them. Again, you pick up the phone in the hope of a conversation; no reply so the only option is to email. Six emails later you are still debating why it is easier to represent a person when you have met them and no, emailing you a photo and a list of their hobbies is not an equivalent solution!
Our clients expect us to meet with candidates. To skills test, psychometric profile and interview prior to submitting CV’s. Rightly so in my opinion. However, are Generation Y correct? Is it ok to simply have a telephone interview and remotely send their tests or is the human contact still too important a stage to miss?
The cost and time involved of meeting can be a legitimate reason and in these cases Skype suffices however this isn't ’he reason being presented. It is simply “why do you need to meet me when you have all my information?”
So how do we communicate effectively in the early stages of a recruitment process with Generation Y? We’d like to hear from you if you are a Millennial or if you are a client that uses agencies to recruit or simply if you have an opinion!